Dryrobe is the original creator of the outdoor changing robe, based in the surfing hotspot of North Devon, UK. Kelly is their HR manager and oversees the company’s employee benefits management.
With Dryrobe’s products booming in popularity, they’re gearing up for an exciting year of growth – and they’ll need the infrastructure in place to support this expansion.
In the fast-paced retail industry, managing employee benefits efficiently and transparently is crucial for boosting employee satisfaction and ensuring operations run smoothly.
Before Kelly started working at Dryrobe, the company didn’t have any HR professionals. Kelly’s mission was to embed HR practices and optimise the management of employee benefits. Her goal was to replace the fragmented approach with a cohesive, streamlined strategy that would enhance overall employee satisfaction and efficiency.
Handling employee benefits was becoming a challenge, leading to underutilisation and a lack of awareness for staff. Staff constantly approached Kelly with basic queries about their benefits, highlighting a critical gap in communication and accessibility.
Our Group Health Insurance and Group Life Insurance benefits sit under the same umbrella. However, none of the staff could physically see them. Employees would constantly ask me questions about their benefits.
As Dryrobe welcomes a period of business growth, Kelly knew they needed a tool that would enable them to transition into this period with ease. Recognising the need for change, Dryrobe sought a solution that was both integrated and user-friendly.
One of our expert My.Drewberry advisers, Joe Toft, recommended My.Drewberry to Kelly. He suggested that the platform could help going forward and reduce the amount of admin for Kelly, and questions Dryrobe staff had.
The platform provided a single access point for all employee benefits, integrating seamlessly with Dryrobe’s existing HR system and offering an unparalleled level of control and visibility.
Like many people, I’ve been an employee where I haven’t had access to these kinds of things [the My.Drewberry platform].
When Joe said My.Drewberry was available, for me, it felt easy. It’s one login that acts as an umbrella for all our employee benefits in one place.
Moving to My.Drewberry has transformed how employees engage with their benefits. The partnership has not only made the admin process more efficient but also empowered Dryrobe employees, making the benefits experience transparent and accessible, ultimately enhancing satisfaction across the board.
It’s been revolutionary for our staff to take charge of their employee benefits themselves.
My.Drewberry is an employee benefits platform that helps employers streamline their benefits management. By syncing with your existing HR system, My.Drewberry provides seamless data synchronisation, offering better control and visibility over your perks and rewards.
With My.Drewberry’s solution, you can enjoy task-driven benefit automation. Swap those tedious, repetitive admin tasks for automated employee benefits management. Adding new joiners and ensuring leavers are removed from benefits has never been easier.
No more spreadsheets, task lists, or endless email chains. Just a holistic, all-in-one employee benefits management system for employers and employees.
Since Kelly envisioned keeping track of Dryrobe’s employee benefits by offering transparency, getting started with My.Drewberry was a no-brainer. The platform has not only simplified how staff view and understand their benefits, but also significantly reduced administrative burden associated with managing benefits.
With all benefits information centralised in one place, My.Drewberry has transformed how Dryrobe handles benefit administration. It’s now much easier for the HR team to update, track, and communicate benefits, while ensuring staff have the access they need to fully utilise their benefits.
Implementing the platform has markedly improved the efficiency of the employee benefits management process at Dryrobe.
It’s easy for me to give staff the link [to the platform] and let them explore their benefits. Then, if they do need any extra help, they can let me know.
Rather than searching through endless documents about different policies, everything is in one place.
The My.Drewberry platform has been good for employees to have. They’re tangible benefits to see. They’re just a click away from their pension or being able to access medical care. They manage it, rather than doing it through me.
The My.Drewberry platform displays the company’s benefits as individual cards with all relevant information contained within them. As a result of having their employee benefits in one place, as well as clear visualisation, Dryrobe employees understand their benefits more. This also helps to ensure staff get the most out of them.
I like the cards which show our Group Health Insurance and Group Life Insurance. I’ve been talking to Joe [Dryrobe’s My.Drewberry adviser] about adding new cards for other Dryrobe benefits, including new starters receiving a free Dryrobe.
Employees can then see these as tangible benefits and get a better idea of the monetary value of the benefits they get.
The platform has not only simplified how staff view and understand their benefits, but also significantly reduced the administrative burden associated with managing them.
It’s relatively easy to navigate and doesn’t take much to get used to the system. I’m relatively computer savvy, but I don’t think anybody would struggle to use the platform. It isn’t difficult at all.
Since Kelly introduced My.Drewberry to employees, she’s noticed a difference in how often they ask questions about their benefits.
Instead of asking me if they have access to a benefit, they can go onto the platform themselves and find what they need. That’s saved me a lot of time.
Employees at Dryrobe can see all of their employee benefits on the platform, offering them greater visibility and all the information they need regarding their perks and rewards.
We’re so health-focused at Dryrobe. It’s important for people to stay healthy. If an employee has an issue bothering them, the platform gives them more confidence to do something about it.
Staff aren’t asking me as many questions about their benefits now they’ve got access to My.Drewberry.
My.Drewberry integrates with the most popular HR systems. All information is pulled through, including employee salary and address. This means there is one source of truth, ensuring all employee data accurately uploads to the platform.
Before My.Drewberry, salary details were kept in a spreadsheet only for payroll purposes.
Having this kind of data available on My.Drewberry has been helpful. Not just for me, but for the team, too. They can see any changes to salary via the platform, where previously they’d receive notification through the post.
My.Drewberry enables Kelly to show employees how much their full benefits package is worth.
I like the fact you see the monetary value of tangible benefits. Employees can see how much their Health Insurance costs the company.
A company can say they pay for policies, but how much does it actually cost? With My.Drewberry, staff can see the cost breakdown of their benefits.
Not only can Dryrobe’s employees clearly see all of their benefits, Kelly can add any perks and rewards that are unique to Dryrobe.
It’s not just about your salary. It’s everything that the company invests in you.
Staff get a free lunch if they come into the office an extra day in the week. The platform can show them what this looks like in monetary terms. To the employee, it’s just a free lunch. But with the platform, you can show the actual cost of their benefits and how the value adds up.
A key part of the My.Drewberry journey is ensuring our clients know how to use the platform in the best way for their needs.
From queries in and around the healthcare, to how to claim and add beneficiaries, Joe’s support has been proactive and positive.
I’ve asked Joe a lot of questions and he’s always been there to answer them. He’s supportive and I enjoy him being our point of call.
I get on with Joe well, so it’s quite easy to explain if and when there are problems. I don’t feel embarrassed to talk about them either, because it’s easier to share your problems.
It seems My.Drewberry is a great success, so we asked Kelly if she’d recommend the platform to other businesses…
Yeah, I would definitely recommend My.Drewberry to other businesses. It enables you to have an all-encompassing platform for your employees to see their benefits under one umbrella. It’s easy access to your benefits.
We know managing your company’s benefit is often a time-consuming admin task – one which many of us would appreciate doing without. But it’s important to provide your employees with a variety of benefits and ensure they know where to find them and how to use them.
For extra support and our expert advice, get in touch by calling 02074425880 or email help@drewberry.co.uk. Our employee benefits consultants are happy to help.
We started Drewberry™ because we were tired of being treated like a number.
We all deserve a first class service when it comes to things as important as protecting our health and our finances. Below are just a few reasons why it makes sense to talk to us.
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